Holdings
UpperCase LTD, ALRAAEI FZ LLC, ERG LTD - B2B1, SEE-T LTD, ANIMO LTD, WORX HR LTD.
Upper Case Group
UC Technology Holdings Group
operates across multiple verticals
spanning software, marketing,
products, services, and investments.
A technology holdings group structured for products, services, and strategic investments across multiple markets.
Story topics
Global
USA, Israel, India, UAE, and Spain aligned into one operating footprint.
Sectors
Government, med-tech, ed-tech, fin-tech, cyber, and ecommerce with placeholder logos.
Holdings
Global footprint
Government and municipal
Med-tech
Ed-tech
Fin-tech
Cyber
Ecommerce
Products and services
Holdings
Direction change
Scroll down to reveal holdings and locations structure.
The next chapters introduce the group structure, the global footprint, and the operating sectors behind the holdings platform.
Holdings
UPPERCASE LTD ALRAAEI FZ LLC ERG LTD - B2B1 SEE-T LTD ANIMO LTD WORX HR LTD
Global
ISRAEL
Started in Israel with the groupג€™s operating foundation.
INDIA
Expanded delivery and employment capacity in Ahmedabad, India.
UAE
Expanded regional activity into the United Arab Emirates.
SPAIN
Added representation in Barcelona, Spain.
USA
Next stop: an LLC company in Wyoming, United States.
A distributed footprint built for execution, partnerships, and strategic reach across multiple markets.
A route-led footprint that starts in Israel and extends through Europe, the Gulf, and the United States.
Holdings sectors
Products and services across high-impact industries.
Sector 01
Government and Municipal
Placeholder marks for ministries, municipalities, public portals, resident systems, payments, and service infrastructure.
Sector 02
Med-Tech
Digital care, clinic operations, patient journeys, regulated product interfaces, and modern healthcare platform experiences.
Sector 03
Ed-Tech
Integrated learning platforms, LMS ecosystems, enterprise education workflows, and digital learning operations at scale.
Use Cases
Applied learning technology for real programs
Technologies
Integrate seamlessly with almost any tool
Our Executive Team
Technology, pedagogy, and delivery leadership
Roi Shillo
Chief Executive Officer
Miki Atias
Chief Technology Officer
Avishay Friedler
Chief Pedagogical Officer
Sector 04
Fin-Tech
Placeholder marks for payment, credit, insurance tech, underwriting systems, ledgers, and financial workflows.
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Sector 05
Cyber
Placeholder marks for trust, security operations, monitoring, threat surfaces, and digital resilience products.
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Sector 06
Ecommerce
Placeholder marks for storefronts, merchandising, retail systems, commerce performance, and consumer product brands.
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Group model
A full-stack holding group built around specialized execution.
One group. Multiple expert brands. A single commercial doorway for complex digital, operational, and growth needs.
Comprehensive or modular
UpperCase can provide an end-to-end solution or a single point-product, depending on the clientג€™s stage, team, and operating needs.
Built for different life-cycle stages
From founding and expansion to optimization, the group combines development, security, automation, CRM, ecommerce, and support under one umbrella.
Why UpperCase
20 years of experience, professional departments, and enterprise-grade support.
Mindset
Innovative and data-driven
Delivery
Tailored solutions for every client
Support
Ongoing SLA and operational continuity
Brands
Domain-specific companies inside the UpperCase framework.
Digital agency
Web Solutions
Web Solutions focuses on interactive development, ecommerce, responsive UX/UI, mobile products, and digital marketing. Its portfolio includes brands such as Maccabi Dent, Tel Aviv Yafo, Mast, Unidress, CASTRO, Renuar, and Qmarkets.
websolutions.co.il
Learning technology
Ed Tech
Ed Tech delivers integrated solutions for learning organizations, including LMS, CMS, CRM, cross-platform integrations, gamification, monetization tools, and data-driven continuous improvement.
ed-tech.co.il
B2B commerce
B2B One
B2B One focuses on B2B commerce, sales apps, field sales workflows, and tailored Pepperi and Advantive solutions for organizations with complex trade processes.
b2b1.proAI operations
MAO
Modern AI Operations is positioned as an AI-focused operating brand inside the group, extending the stack toward automation, intelligence, and modern operational workflows.
mao.co.ilSelected work
From municipalities and insurers to retail, education, and commerce.
Tel Aviv Municipality
A centralized digital hub designed to improve citizen access to municipal services.
Campus IL / Open learning ecosystems
Learning-oriented infrastructure and integrations aligned with modern educational delivery.
Bituach Haklai
Renewed CRM infrastructure for streamlined property and liability insurance workflows.
CASTRO, Renuar, Unidress, Klil
Commerce experiences focused on conversion, brand presentation, and scalable digital operations.
Maccabi Dent & Maccabi Tel Aviv
User-friendly platforms built around engagement, accessibility, and service experience.
MAST, Cyber Israel, Urban UR
Integrated systems connecting users, institutions, payments, forms, recruitment, and support flows.
Partners
Platforms and partner programs that extend the group toolkit.
Approach
Collaboration, results, excellence, and innovation.
Collaborative delivery
Diverse internal teams and close client partnerships shape tailored solutions across development, ecommerce, CRM, ERP, and support.
Results-driven execution
The group combines technology, marketing, operations, and data to improve performance, customer experience, and business growth.
Enterprise-grade continuity
Beyond launch, UpperCase supports clients with SLA, DevOps, cloud, monitoring, and operational resilience.
Contact
Ready to take your business to the next level?
Shalem 3, Ramat Gan, Israel. Reach the group at [email protected] or call +972 3-9300039.